jollibee's history/milestone

1975

• Mr. Tony Tan and his family opens a Magnolia Ice cream parlor at Cubao. This is later to become the 1st Jollibee Outlet.

1978

• Jollibee Foods Corporation is born
• Jollibee Foods Corporation is incorporated as a 100% Filipino Company.
• Bakery is established in Cubao.
• Jollibee posts 1st year sales of P2 million

1979

• Spaghetti Special is introduced
• 1st Franchise owned store opens at Ronquillo Sta. Cruz.

1980

• Jollibee launches its 1st TV commercial.
• Jollibee Chickenjoy and French Fries are launched.
• Jollibee mascot debuts

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1981

• Jollibee Foods Corporation enters list of Top 1000 Corporations.
• Jollibee ended the year with 10 stores

1982

• Jollibee pioneers the use of in-store promotions, novelty premium items and Kiddie Birthday packages for kids.
• Palabok Fiesta is introduced.

1983

• The Langhap-Sarap TV ad Campaign is launched.
• Chickee and Lady Moo join the Jollibee mascots

1984

• Champ hamburger is launched.
• Jollibee enters list of Top 500 Corporations and assumes market leadership in local fast food industry.
• Mascots Champ and Hetty join the Jollibee family
• WEA gives Jollibee Gold record award for the outstanding sales of Jollibee songs.

1985

• Jollibee becomes the market leader of the fastfood industry
• Breakfast Joys are introduced.
• Langhap-Sarap awarded most effective ad campaign in the food category during the 9th Philippine Advertising Congress

1986

• Jollibee wins the 9th International Foods Award from El Comestible in Barcelona,Spain
• Tony Tan wins the Agora Award for entrepreneurship given by the Philippine Marketing Association.
• Top 250 Corporation list include Jollibee Foods Corporation
• Jollibee opens its 1st international store in Taiwan
• Jollibee adds Chunky Chicken Sandwich in its menu.

1987

• 2nd Taiwan store opens.
• Sales of 570 million pushes Jollibee into the elite Top 100 Corporations
• Jollibee opens 1st fast food outlet in Brunei, marking its entry into the global market.

1988

• Jolly Twirls softserve is successfully launched.
• Jollibee system wide sales hit P921 million, further leading market share of 31% in the fast food industry and a dominant 57% share in the hamburger segment.
• Jollibee celebrates 10th year anniversary.
• Tony Tan is named one of the Ten Outstanding Manilans.
• Jollibee wins the Anvil Award for outstanding PR campaign in relation to the achievement of marketing objective with its Filipino Talents campaign.

1989

• 2nd Brunei store opens.
• Balut and Ligaw TV commercials wins the Kidlat Award in the Service and Leisure Products category during the 11th Philippine Ad Congress.
• Jollibee sales hit P1.3 billion marks, first fast food chain to surpass billion-peso sales mark.

1990

• Jollibee adds coleslaw, Jolly Hotdog, Chickenjoy Take-Me-Out and Peach mango Pie to its ever-growing menu.
• Jollibee post sales of P1.8 billion
• Tony Tan is awarded the Triple Award by AIM as Outstanding AIM Alumnus.
• Jollibee receives the Excellence in Marketing Management Award from the Asian Institute of Management.

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1991

• Jollibee’s 100th store opens in Davao City
• Jollibee opens a record high of 35 new stores
• Opens 1st store outside Luzon in Cagayan de Oro City.
• Jollibee launches its Pancakes and Jolly Meals.
• Jollibee sales hit a whopping P2.65 billion.
• The Lola TV commercial wins the Grand Araw Award and an award of excellence for the promotion of Filipino Values during the Philippine Ad Congress.
• Jollibee receives award for the outstanding Corporate Safety Consciousness Programs by the Safety Organization of the Philippines (SOP).

1992

• Jollibee sales hit the P3.365 billion
• Started using frozen patties for its popular hamburgers
• Improved softserve ice cream line by offering fruit flavored ice cream.
• Acquired 73% if the Hamburger segment
• Opened another store in Jakarta, totaling to 2 stores in Indonesia.
• Jollibee have 112 stores nationwide.
• Maintained its advantage over its competitors by acquiring more than 50% share of the fast food industry.

1993

• July 13, JFC was listed in the Philippine Stocks Exchange with an initial offering of P9.00 per share
• October 1993, JFC share are being sold for P20.00, a windfall or more than 135%
• Improved softserve ice cream line by offering fruit flavored ice cream.
• Marketing launched its At Home Ako sa Jollibee ad campaign, focusing on Jollibee’s loyal customers.
• Introduced the Kiddie Pack Promo.
• Moved to Jollibee Centre Building in Ortigas Center, Pasig, the new Main Office site.

1994

• 148 Jollibee stores nationwide by the year end
• Jollibee expands into the pizza-pasta segment with the acquisition of Greenwich Pizza Corporation.
• Jollibee is cited as on of the leading companies in Asia by the Far Eastern Economic Review

1995

• Jollibee acquires franchise of Delifrance
• 20 more stores opened in the Philippines,bringing the total to 168.
• Jollibee successfully opens stores abroad: Guam, Dubai, United Arab Emirates, Kuwait, and Jeddah, and Kingdom of Saudi Arabia.

1996

• Jollibee opens its 200th store in Malolos, Bulacan
• Jollibee is cited again as on of the leading companies in Asia by the Far Eastern Economic Review
• The company reengineers its visual identity system
• Jollibee system wide sales increased to P8.29 billion which translates to a market share of more than 50% among all hamburger fast food chains.
• Jollibee had 208 stores nationwide.
• July 10: Mary’s Chicken was born; a semi-self service restaurant and another Jollibee subsidiary.
• The company reengineers its visual identity system
• Amazing Aloha was launched.
• 1st Jollibee store in Hong Kong opens.
• Jollibee launched various projects, such as Maaga ang Pasko sa Jollibee and Chikiting Patrol: at Home Ako Dito. These projects' main objective was to protect and contribute to the development of the Filipino children.

1997

• System wide sales increased to P11.17 billion.
• Jollibee International opened Jollibee Xiamen located in the People’s Republic of China.
• Jollibee launched "Kaya mo Kid" project which aims to instill positive values, which helps children achieve their dreams and ambitions.

1998

• Jollibee opens in Daly City
• The company celebrates its 20th year anniversary
• Opened 62 stores nationwide, bringing the total to 300 stores.
• Jollibee opens its 300th store in Balagtas, Bulacan
• Jollibee receives the ISO 9002 Certification for its frozen patty line
• Jollibee wins the Employer of the Year Award

1999

• Opened 50 stores nation-wide; total of 350 stores.
• Introduced the Cheezy Bacon Mushroom Burger to its line of specialty burgers.

2000

• 31 more Jollibee stores opened, bringing the total to 381 stores.
• Jollibee acquires Chowking Foods Corporation
• For the 3rd straight year, Far Eastern Economic Review ranked Jollibee as the Philippines' leading company.
• Asian Business Magazine ranks Jollibee as the Most Admired Company in the Philippines and the 3rd over-all in Asia, surpassed only by global giants General Electric and Microsoft.
• Systemwide sales reach P20 billion.

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2001

• Jollibee opens its 400th store in Intramuros
• System wide sales rose to 18.8% to 24.11 billion. Income, before non-recurring charges, to P959 million. Network expanded to 800 restaurants.

2002

• Revenues neared the P27-billion mark. Number of stores exceeded 900.
• Tony Tan made MAP "Management Man of the Year"

2003

• Jollibee store count closed to 988 stores nationwide.
• For the sixth straight year, the Far Eastern Economic Review ranked JFC as the Philippines' Leading Company.

2004

• The Chairman and Chief Executive Officer of the company, Mr. Tony Tan Caktiong was named the Ernst and Young’s 2004 World Entrepreneur of the Year.